If you don’t like wine and live in a hobbit hole you probably haven’t heard of Gary Vaynerchuck, otherwise you’ll know him as the exhuberant, wisecracking, regular-guy, wine-tasting, super-jet-fan from Wine Library TV.
This weekend I got a chance to meet and speak with him for a few minutes at the Boston Wine Expo, mostly about the emergence of Nero D’Avolas and Aglianicos from southern Italy and Sicily.
As Director of Operations at Wine Library, Gary rode the top of the wave of technology, and pioneered using on-line video clips as a marketing vehicle to get his wine reviews out there, and uses social networking to the same purpose.
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