Saturday, November 1, 2008

Brunello Fellows Vote Status Quo

News from Tuscany is that Gaja and other producers voted to keep the rules in place for Brunello standards, namely that they must be made with 100% Sangiovese grapes. It's also alleged they voted that way ONLY because the vote was public and their intentions are to be able to blend whatever they like and still call it Brunello.

I realize these guys are businessmen and they have to think about the big picture and the bottom line. But I would like to think (perhaps naively) that they are craftsmen or even artists first. What probably got them where they are today is the attention to detail and passion for wine that they've exhibited over the years.

So why are they now so fixated on the gearing their wines to the American palate? There's nothing wrong with change, but if it ain't broke....

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